Spreading Ideas Around

We’re passionate about spreading knowledge around in the construction industry and helping everyone get a little bit better every day.

Eddie Campbell

Eddie started working in the construction field at 16 years old helping his dad out in the summer as a laborer, gofer, and broom engine. Out of that experience came one major epiphany. He thought to himself, "man I need to make sure I do well in college so I never have to go into construction."

26 years later he is a licensed general contractor, has a construction podcast with his brother Tyler, runs a BIM business, and builds stuff with his kids as much as possible.

Tyler Campbell

Tyler came into his family business, ABSI, as an apprentice beginning in early 2012. He worked with ABSI for 10 years, modeling and detailing medical office buildings, entertainment venues, industrial facilities, and other projects. During that time in the construction industry, Tyler fell in love with helping construction companies tell their stories through social media, podcasting, design, photography, and videography. He began to notice the difficulties construction companies have when hiring marketers. Marketers typically don't have industry experience, so the content that they create doesn't resonate as much as it could.

In 2021, Tyler launched Storybuilder. Storybuilder's mission is to help contractors tell their stories. He helps construction brands develop a strategy around social media, create content, clarify messaging, develop employee advocacy, and
build influence.